Island Rebels Clothing Co.
Island Rebels Clothing Co. is a fictional company I created to use as a study in brand identity and brand application. An abridged brand identity was developed and applied to a tri-fold, envelope-style mailer promoting the fictitious Summer 2018 collection.
Abridged Brand Identity
Primary logo
Secondary logo (above) and liner logo (below)
Typography palette
Color and Pattern palette
Trifold Mailer
Folded for mailing - front
Folded for mailing - back
Flat view - outside
Flat view - inside
Print-ready artwork with indicated dielines for cutting, scoring, perforation, and glue dots