Island Rebels Clothing Co.
Island Rebels Clothing Co. is a fictional company I created to use as a study in brand identity and brand application. An abridged brand identity was developed and applied to a tri-fold, envelope-style mailer promoting the fictitious Summer 2018 collection.
Abridged Brand Identity
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/5eec0912-67ba-4ebf-9441-d167fe1b38c1_rw_1920.png?h=c6bb52c60d60d82b49fde6917a769b73)
Primary logo
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/1491766f-2af4-4a79-a39f-45b6664432c1_rw_1920.png?h=e938f8fdd26a255e583cd7ddd95a7f7b)
Secondary logo (above) and liner logo (below)
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/8ffb33af-6795-46dd-a887-3cadd0e494cd_rw_1920.png?h=4a4b15687c5bebd77687c2768561f560)
Typography palette
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/163d9f5b-604a-4241-8e2b-7d02ede2cbce_rw_1920.png?h=bfb0135f72a80410fe9229a371defb8a)
Color and Pattern palette
Trifold Mailer
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/2fd0e38d-8f90-4078-b840-187edcfb5cc2_rw_1920.png?h=6f4108b4647fea15859c35e81409b6ee)
Folded for mailing - front
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/60719852-e465-4445-9916-66473ad5f2e4_rw_1920.png?h=ce663c194b4a8644ffd816e85ce220bf)
Folded for mailing - back
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/700e68d5-1cdb-4d72-9c21-3df9637e2d22_rw_3840.png?h=e4879f5a5597fe81887f34fa3dbb41a7)
Flat view - outside
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/7a095f3d-054f-4ea0-9ded-018d595424da_rw_3840.png?h=7e7083fbdd0c7296640f77db139ee3e9)
Flat view - inside
![](https://cdn.myportfolio.com/aa0785d0edb59c7952dc7211a96e0b9c/1f85cefa-67c9-4ada-834e-8c8bb38249c8_rw_3840.png?h=8f6906114c16be46ab596f9be93384be)
Print-ready artwork with indicated dielines for cutting, scoring, perforation, and glue dots